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Hearing Aids

Completely in the canal (CIC)

Smallest type of hearing aids, CIC aids sit right inside the ear canal, with no external components and, as such, are invisible. This type of aid is generally the most expensive; however these aren't a suitable option for individuals suffering severe hearing losses.

In the canal (ITC)

ITC hearing aids are slightly larger than CIC aids and sit just in the opening of the ear canal and so are slightly visible. These devices are still very discreet, and slightly easier to handle.

In the ear (ITE)

ITE hearing aids occupy the whole helix portion of the outer ear, and as such are manually adjustable and may be used for a variety of hearing losses.

Receiver in the canal (RIC)

These are the newest style of hearing aids available. The receiver of the aid is placed inside a small dome in the ear canal, resulting in a smaller behind the ear component; more power in the instrument; a discreet aid; less distortion and a natural and comfortable fit.

Open Fit

Open fit devices are small, behind the ear hearing aids that have a thin transparent tube that sits inside the ear. This type of aid is relatively discreet and also keeps the ear open, resulting in a more natural and comfortable fit.

Wireless CROS/Bi-CROS system

OCROS/Bi-CROS hearing instrument operates by transmitting sounds/speech approaching the poor ear to the good ear via a wireless microphone. Subjects with an unaidable hearing loss on one side and better hearing on the other side will benefit from the advanced wireless transmission technology we offer.
  • CROS instrument is suitable for single sided hearing loss.
  • Bi-CROS instrument is suitable when the poorer ear has a profound hearing loss and the better ear has a mild to severe hearing loss.


Hearing Aid Technology

Digital hearing aids consist of digital sound processing units which act to amplify speech signals, thus enabling greater clarity in hearing. These aids can be programmed and fine tuned to individually suit the needs and preferences of individual users. All hearing instruments that are issued at London Ear Centre possess the following features to ensure maximum clarity and convenience to users:
  • Digital feedback reduction – This technology is designed to reduce or eradicate feedback ''whistles'' by monitoring for feedback whilst hearing aids are in-situ (being worn).
  • Digital speech enhancement – This technology is designed to enhance speech in various situations including background noise and crowded environments.
  • Digital noise reduction – This technology is designed to deliver a more pleasant listening experience and boost the signal to noise ratio in all environments.
  • Directional microphones – This technology is designed to enhance speech intelligibility in difficult environments, with maximum directivity towards speech.
  • Comfort and appearance – All the hearing aids we deal with are ergonomically designed to ensure ease of insertion, maximum comfort and allow for intuitive handling.


At London Ear Centre we use Real Ear Measurements (REMs) when fitting any type of digital hearing aid. REMs enable the performance of hearing aids in-situ (whilst in a user's ears) to be monitored and adjusted, providing an objective means of verification to the audiologist that optimal amplification has been prescribed according to a user's individual hearing loss.
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